Yonge St Daily works with restaurants, bars, venues and event organisers in Toronto. You can buy a social bundle, a sponsored article, a newsletter placement or a combination. Everything paid is labelled as a paid partnership, which is exactly why it is worth appearing in.
Who reads it?
People in Toronto deciding what to do this week. They are here for where to eat, what is on and what is free, which means they are already in a buying frame of mind when they see you.
Current audience
Instagram, TikTok and newsletter numbers are updated here monthly. [Add current numbers before sending this page to an advertiser.]
What can you buy?
- Instagram post: a carousel or single image about your place, on the main feed, tagged to you
- Instagram story: a story frame with a link sticker, which is the format that drives same day visits
- Sponsored article: a full piece on the site, written by us in the house style, permanent and searchable
- Newsletter placement: a slot in the Thursday email, which reaches people who chose to hear from us
- Bundle: the combination that actually works, which is usually social plus an article
Packages
Social bundle
- One Instagram feed post
- Two story frames with a link
- Same content to TikTok
- Venue tagged throughout
From $150
Sponsored article
- A full article on the site
- Written by us, in our voice
- Labelled paid partnership
- One social post to launch it
- Stays up and keeps ranking
Rates on request
Newsletter
- A placement in the Thursday send
- Geographically qualified readers
- One link, clearly marked
- Click report after it runs
Rates on request
What we need from you
- Photos you own, or permission to shoot
- The practical details: address, hours, price range, what is new
- A date you want it to run, ideally two weeks out
- Anything you cannot say. We would rather know in advance
How disclosure works
Every paid piece carries a visible paid partnership label, on the site and on social, and paid links are marked as sponsored. This is required under Canadian advertising rules and it is also the reason our recommendations are worth something. Readers can tell the difference, and they trust the unpaid ones because the paid ones are obvious.
Payment buys placement, not opinion. We will not write that a place is good if it is not. If we do not think we can write something honest and positive, we will say so before you pay.
Get in touch
Tell us what you are promoting and roughly what you want to spend. We reply within two business days with what fits.
Common questions
Do you write the sponsored article, or do we?
We write it. Advertisers who supply their own copy end up with something that reads like an ad and performs like one. You get an approval pass on facts before it runs.
Can we approve the post before it goes live?
You approve the facts: address, price, hours, offers, and anything about your business that must be exact. We keep control of the voice and the recommendation.
What if we are outside downtown?
Good. Scarborough, Etobicoke, North York and the east end are under-covered in this city and our readers actively ask for them. We do not charge more to cross a border on a map.